Google has unveiled an own-brand smartphone called the Nexus One.The wraps were taken off the handset at an invitation-only event held at Google's Mountain View HQ.
The Nexus One is a slim, touchscreen phone built in partnership with Taiwanese manufacturer HTC and runs Google's Android operating system.
It will be sold through the Google's website and will be available on the Vodafone network in Europe and T-mobile and Verizon in the US.
Mario Queiroz, Google vice president for product management, described the unveiling as "the next stage in the evolution of Android".
Mr Queiroz said there were now more than 20 Android phones available from 59 carriers in 48 countries.
The release of the Nexus One is seen as a move to ensure Google remains relevant as people search the web using mobile phones rather than typing queries into a PC.
Google makes the lion's share of its revenue by selling adverts linked to those queries.
At the briefing, Google said the Nexus was "a point of convergence where the web meets phone and is an example of what is possible on mobile through Android."
"You will see it pushes the limits of what is possible on a mobile phone today," said Peter Chou, HTC chief executive.
It will be sold through Google's website.
A spokesperson for Vodafone told BBC News that it was the first operator to "bring the Google phone to the UK" but stressed that it was a "non-exclusive agreement", meaning other networks could also offer the phone soon.
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